A study by Mediaworks, one of the UK’s largest digital marketing agencies has unearthed Nottingham Forest as the most loved football club in the United Kingdom.

Restrictions right now are preventing supporters doing what they love to do and support their clubs up and down the country.

With that in mind, fans have been using the next loudest platform to voice and share opinions and debate by taking to social media.

Nottingham Forest v Fleetwood Town - Carabao Cup First Round

(Photo; Mick Walker; CameraSport; Getty Images)

Mediaworks conducted a Social Sentiment Analysis which let them determine whether people are being discussed in a positive or negative way.

The ‘Britain’s Most Loved Football Club’ analysis explored the most recent 1,000 tweets, across several club-specific hashtags. AI technology attributed a score to each Twitter post from zero to 100, then our team compiled the averages to provide a final sentiment score for each of the 104 football clubs across the four English leagues and the Scottish Premiership.

Following that Forest came out on top as the United Kingdom’s most loved club.

Joining the Reds in the top five were Hamilton Academical, Swindon Town, Accrington Stanley and Barrow.

Charlton Athletic came bottom of the pile as the country’s least-loved football club.

Forest do seem to be a lot of people’s second club and that kind of implies the thought process behind this survey by Mediaworks.

Recent failings

Last season ended in heartbreaking style for the Reds as they missed out on a place in the play-offs on the final day of the campaign.

After a miserable start to the 2020/21 campaign, there isn’t much love coming from supporters right now, it has to be said.

(Photo; Mick Walker; CameraSport; Getty Images)

Forest have failed to score in four games this season and remain pointless, along with Derby County and Wycombe Wanderers in the Championship.

Given their rich history and a huge fanbase, however, it’s easy to see why outsiders look in at Forest with some admiration.

Supporters, however, will hope the fallen giants can return to winning ways and one day reclaim their place among the country’s elite in the Premier League.

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