Nottingham Forest have been urged to find added firepower, but that is easier said than done.
Particularly in a January transfer window.
Fluctuations in a saturated market dictate that asking prices rise considerably over the winter.
Want more gas to keep the fires burning?
Well, you are going to have to pay through the nose for it.
That is the situation facing Martin O’Neill as he endeavours to prevent a big freeze at the City Ground.
Reds legend Kenny Burns has said in the Nottingham Post: “The first thing I’d be doing this week is getting on the phone to the Nottingham Forest owner or the chairman, and asking for some money.
“He needs to spend a bit of cash to get some players in. The squad needs adding to if we are going to try to push for the top six.
“Martin has to get at least one striker, possibly two in. And we need to add a bit of pace to the team, because we’ve not really got that.”
It all sounds so simple.
What’s the international dialling code for Greece?
Get Angelos on the phone, I need another frontman.
Actually, tell him we need two.
Mr Marinakis has already pumped considerable funding into Forest, including a £6 million move for Lewis Grabban last summer.
He is now about to be told that he needs to dust off the chequebook again.
To his credit, the man at the helm has often fielded such requests with a smile and pen in hand.
Summer shopping is markedly easier, though, than negotiating the January sales.
Particularly when it comes to acquiring that must-have accessory which everybody else is after.
And in this instance, that flavour of the month is a proven frontman.
Everyone wants a goalscorer, somebody who guarantees end product in the most difficult area of the field.
Forest are no different to anybody else.
They have, after all, failed to find the target in seven of their last nine outings.
O’Neill clearly has an issue to address, as he wrestles with selection headaches and formation posers, but he is not alone.
Managers, chairmen and scouts around the world are being charged with precisely the same task.
Get a striker!
Unfortunately, demand outweighs supply and the Reds may find the shelves looking a little bare by the time they reach the front of the queue.