Lewis Grabban is a goalscorer first and foremost, but he is so much more than that for Nottingham Forest.
When the Reds invested £6 million in his services last summer, they were buying into end product.
As a proven performer in the Championship, here was a man who ticked all of the right boxes.
Forest were in need of a frontman to fill the attacking void left by Britt Assombalonga.
They were also crying out for somebody capable of hitting the fabled 20-goal mark.
It has been 16 years since a striker gracing the Gabribaldi reached that target – David Johnson back in 2002-03.
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Grabban is just four away.
In an ideal world, he would have already surged past that point.
There have been dips, though, with a six-game run without a goal opening his Reds career.
Determination
He also went nine matches without finding the target from December 1 to February 9.
Grabban is, however, not your archetypal fox in the box.
Many of his outings this season have come as a lone frontman, and he has not always had much to feed off.
To have recorded 16 efforts across all competitions is some achievement.
He has also conjured up three assists – only Joe Lolley, Joao Carvalho and Ben Osborn have more.
The 31-year-old has embraced what is being asked of him and tried his utmost to deliver.
That determination has been brought into focus during his last two appearances against Brentford and West Brom.
A welcome return to the scoresheet was made against the Bees, while missing another penalty.
Domain
It was his work rate that stood out, though, with countless runs made towards seemingly lost causes.
The same was true at The Hawthorns on Tuesday.
Grabban often had no right to get to a ball lumped rather aimlessly in his direction, but he found a way to shed light over a blind alley.
Of those to have figured in both of Forest’s last two fixtures, only Jack Robinson has posted better passing accuracy than Grabban and nobody has been more involved in the opposition half of the field.
That is, of course, his domain and you would expect him to figure prominently.
There are, however, plenty of strikers out there who consider their work to be done in and around the penalty area.
Grabban is not that type and will drop deep or wide in order to get involved or bring others into play.
As the sole attacking focal point much of the time, Forest need him to do that running.
The graft is proving to be as welcome as the goals – of which there should be many more to come.