Nottingham Forest have, over the course of the last four decades, always held a certain appeal.
Success attracts interest, and the Reds once enjoyed plenty.
Two European Cup wins are a good way to put your name on the map.
Memories of those triumphs, with Brian Clough leading the way, may fade in time but they will never be forgotten.
They are woven into the fabric of the club’s colourful history and wider footballing folklore.
Anybody who walks through the doors of the City Ground is instantly made aware of what they are becoming a part of.
Many are more than happy to sign up for that.
Many more would welcome the opportunity to do so.
Forest may not be continental conquerors anymore , but the record books will forever carry their name.
That has been enough to get deals over the line in the past.
The aforementioned appeal has, however, waned a little.
That is what 20 years outside of the Premier League will do to you!
Name alone no longer holds enough sway with some.
Incomings have proved tricky, while retaining top talent has also been an issue.
A changing of ways under the guidance of Evangelos Marinakis suggests a new dawn is coming.
If it is not here already!
Forest will no longer cater to the needs of others and will once again be putting themselves first.
As it should be.
Garry Birtles, one of the original ‘Miracle Men’, has said in the Nottingham Post: “Nottingham Forest is the kind of football club players want to play for now, because everyone can see the buzz about the place.
“Even from the outside, you can see the owner, Evangelos Marinakis, means business.
“Everyone’s talking about the sell-outs, the season card sales, the atmosphere at games, the City Ground redevelopment.
“That can all help to convince players to come to the club – and others that this is the place to stay.”
A bold claim.
And one which the next few months will cast light on one way or another.
The summer transfer window promises to either support of scupper Birtles’ comments.
What about the arrivals lounge?
If top targets are left with a choice of destination, will the City Ground prove to be their favoured?
The appeal of the past unquestionably remains on the banks of the Trent, but are the Reds truly a club that players want to play for?
We are about to find out.