Dane Murphy has officially been unveiled as the new CEO at Nottingham Forest. Following his arrival, he’s made some comments on the club’s YouTube channel that should delight supporters.

Murphy replaces Ioannis Vrentzos who will remain on the board of directors, although he will have a less active role in the day-to-day running of the club.

The new CEO joins from Barnsley where he achieved superb things. He transformed the club from relegation fodder to being on the cusp of the Premier League in just 12 months.

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Murphy was born in Connecticut and spent time with DC United, VfL Osnabruck and New York Cosmos as a player.

He retired as a player earlier than most but has stayed in football since hanging up his boots in 2015.

Murphy has no time to delay at the City Ground. Boss Chris Hughton is desperate to add to his squad and the new CEO will need to get to work quickly.

What has Murphy said about recruitment at Nottingham Forest?

There were plenty of takeaways from the new man’s first interview with the club. It was the comments about recruitment that will have grabbed the attention of supporters.


Murphy has a very set strategy when it comes to signing players. At Barnsley, he wasn’t keen to spend transfer fees on any player over 24, placing emphasis on younger talent.

It would seem as though that objective will remain as he gets his feet under the desk at Forest.

He told the club’s official YouTube channel: “It’s important at any club. It’s important in any sport, but especially in football. There are so many players and there are so many angles and elements you have to deal with to get recruitment right.

“Nobody gets it absolutely one hundred per cent correct all the time but those that have a philosophy and a steer that they always move towards, those are the ones that have a higher chance of success with their recruitment goals.

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“I believe in my short time here that we can get it right and that we can become one of those clubs where recruitment is at the high end.”

It’s early days, of course, but already Murphy seems intelligent, articulate and perhaps more crucially, realistic.

As a result, this appointment could prove to be one of the best made by Forest in recent memory.

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