Nottingham Forest target Siriki Dembele will cost potential suitors £4 million, according to Football Insider.
The Reds have been linked with the forward previously, with Celtic and Rangers also keen admirers of the youngster.
Dembele is set to quit Peterborough United next summer after rejecting a new contract.
Posh are still hopeful of persuading him to stay, however, and have slapped £4 million on his head to thwart off interested parties.
The 25-year-old will be out of contract in the summer and a frantic race for his signature will intensify.
Dembele has made 16 appearances in the Championship this season, scoring four goals and claiming two assists.
He can operate on either flank or through the middle as a number 10 and joined Peterborough from Grimsby in 2018.
Posh have a superb track record of plucking players from the lower leagues and receiving millions from them in the way of sell-on value.
Dembele has been linked with a move to Forest several times in the past, with Celtic and Rangers also in the mix.
The Reds targeted the player in the summer just gone but found Peterborough’s asking price to be excessive.
Will Forest be back in for Dembele?
It seems pretty clear that the versatile forward fits the bill of a player that CEO Dane Murphy would target.
He is at the sort of age where he’s yet to reach his peak and crucially, he’s producing the goods in the Championship.
Dembele boasts blistering pace and a creative spark that could excite the Forest supporters.
Ultimately though, it does seem unlikely that the Reds will be parting with £4 million on one player in January.
As a result, they may need to enter the race at the end of the season when bigger clubs could come into play.
Dembele would be an ideal signing for Forest but moving in January for him does seem out of the question.