Nottingham Forest’s transfer window has gathered momentum in the last week, with the club set to beat West Ham United to a target that the Hammers actually offered more for.
With tension in the air over potential high-profile exits, Morgan Gibbs-White signed a new Forest contract in a move that looks to have kick-started the incoming business.
In the same week, Dan Ndoye joined Forest for a fee of £34m on a five-year deal, with the Swiss star set to replace Anthony Elanga on the right side.
Nottingham Forest News also revealed that Forest are in negotiations to sign Adama Traoré from Fulham, but the potential deal to sign another talent has caught the eye of Reds fans, especially given that they are set to beat Premier League rivals to his signature.

Douglas Luiz picks Nottingham Forest over West Ham United
In what has been an extensive chase, Nuno Espírito Santo has personally requested Douglas Luiz to add to his midfield options, given that the Brazilian is free to leave Juventus.
West Ham and Everton have been Forest’s main rivals in the race to sign the midfielder, but it looks as if the Reds are making advances to secure their man, with Italian journalist Alessandro Schiavone revealing Luiz’s desire to join Forest.
Schiavone confirmed that Luiz has requested to join Forest over West Ham and Everton but the more remarkable information was revealed by the reporter in the replies to his information.
Asked about the chances of the deal by a Forest fan, he said: “Everton and West Ham offer more to Juve and to the player. But Luiz wants Forest.”
All three can offer the chance to play Premier League football, but Forest’s European qualification looks to be the deciding factor in their success in the market.
Nottingham Forest’s UEFA qualification is a crucial selling point
Forest beat Napoli to Ndoye and in his opening remarks to the club’s media, the winger has discussed his dream of playing Premier League football.
This is clearly a big selling point for international talent, but Forest’s ability to offer European football on top of this is evidently taking them into a market that the likes of West Ham cannot compete in.
The ambition of Evangelos Marinakis also takes the Reds into the transfer market with confidence. The Gibbs-White scenario is the best evidence of this, refusing to give up on his star man despite Tottenham’s interest.
Gibbs-White now earns £150k per week at Forest, which shows that the club are moving into the higher wage bracket, too, with everything combined making it clear why Luiz would want to come to the City Ground.
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